A Photographer’s Guide to Rates and Pricing

Getting your Photography Rates Right

If you are a professional photographer or even someone looking for photography services you have, no doubt, checked other photography rates online. You have most likely been faced with a huge range of rates for the same services. Having come from a construction project management environment I know how important it is to take all factors into account and get your price right.

When I started selling my services I also check what other photographers were charging to get an idea of what I should be doing. I soon realised that most of the photographers that I looked at had no idea how to run a business let alone price their services. I’m talking about the people that are at the low end of the rates scale. These are people that make a living from photography? I quickly stopped letting other people’s rates influence me.

There will always be clients searching for and willing to accept the lowest price, no matter how low it is. They are usually also the clients that accept poor quality or are disappointed when they see their photos.

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